At Coggins, we fully setup and maintain your store for you. You can think of our team as a direct extension of your team. If you have preferences regarding your store setup, such as your desired category navigation, just communicate this to your Account Manager. Otherwise, we will setup based on our experience and best practices.

As the store manager, you do have a few responsibilities. The first responsibility is selecting items. One of the main advantages of having an online company store is being able to control branding and approving items at the corporate level. To begin the merchandising process, we recommend an scheduling an initial call with your Account Manager to discuss what you currently order, various items you have in mind, the target audience and how the products will be utilized by end users. Our team will then create a custom presentation of items that we recommend for your brand and audience. From there, you can continue working with your Account Manager to narrow down the selection and make decisions on which items to add to your store.

With items, you have two main options:

In-stock - enables the user to order one at a time and receive same day shipping from our fully integrated 60,000 sq. ft. fulfillment center.

On-demand - web orders are sent to production after submission. Minimum production quantities may apply and production times will vary by item.

The second responsibly is managing inventory. In-stock inventory enables the user to order 1 of any item and receive same day shipping. You will need to make decisions about placing orders to stock inventory as well as the replenishment of inventory as items are depleted. Your account manager will send you notifications when inventory is getting low. There are additionally dashboard tools to help you better manage inventory such as the ability to set low stock alert points, setup items for automatic re-order and discontinue items that you do not plan to re-order.